Payer Financial Services (Payer) has developed a new proregistration product that revolutionizes how customer relationships are made between companies online. The product enables e-commerce merchants to verify new customers as trustworthy – both protecting the merchant and helping customers make online purchases more easily.
The Swedish B2B payments startup, best known for it’s modular B2B payments platform, has launched a beta test program for the new service with several B2B merchants – although the new service has yet to be named.
The new product, yet to be named, was developed to meet market expectations for better buying experiences in the B2B e-commerce segment.
“B2B expectations for a better buying experience online is clearly driven by modern consumer-facing apps and software that are light-years ahead. Payer is determined to lead the development of the end-to-end payment chain for B2B. Our new product solves the conversion and onboarding of new customers for merchants, as well as recognizes recurring customers at checkout,” says Peder Berge, founder and CEO of Payer.
Digitization – solving a manual process
Today, an estimated 90% of global B2B purchases are made with a backbone of invoice payments. The payment method works particularly well for companies, as information related to accounting and taxes follows with each invoice.
“Invoicing is clearly the preferred method of payment across the globe. But it’s still not fully digital and user-friendly. Most of the manual processes both on the customer and merchant end of a purchase should be effectively removed. This product does exactly what both target groups are looking for,” says Johanna Stridsberg, product owner at Payer.
Beta testing begins for the Swedish market
As one of the most progressive e-commerce and fintech markets in the world, Sweden is a great test market for the beta phase. Local incumbents and international e-commerce merchants, with Sweden as a target market, are now welcomed to participate as beta testers.
Sign-up to take part of the beta test program at: