Small Businesses turning to finance as confidence starts to return

  • Over half (55%) of small businesses turning to finance to enact plans for 2021 as confidence gradually returns
  • Fall in proportion of businesses looking to move to larger premises since 2019, while the proportion using finance to pivot into new market rises
  • Online businesses more likely to have plans involving finance than predominantly offline businesses

Following a concentrated period of uncertainty, new research from Hitachi Capital Business Finance found a significant proportion of small businesses are considering finance to enact their plans for 2021, as confidence gradually returns. Looking ahead to 2021, just over half (56%) of small business owners said they were considering taking finance for some of the plans they had set for 2021 – slightly up on the proportion in last year – 53% (Q4 2019).

This comes as confidence among small businesses has steadily been returning since the outbreak of coronavirus. In Q4 2020, over a quarter (27%) said they expected to grow in the next three months, up from 13% in Q2 2020. Meanwhile, the proportion expecting to scale back fell in this quarter, also to 27%, down from 59% in Q2.

The top reasons businesses were considering borrowing money included increasing headcount (29%), launching new products and services (27%) and running an advertising campaign (22%).

Interestingly, comparing the results from last year, the proportion of businesses using finance to move to larger premises fell (from 20% to 16%), as working from home became the norm this year. This was particularly the case for businesses in the finance sector (falling from 24% to 9%) but also the hospitality sector (falling from 24% to 11%). By contrast, however, the proportion of businesses in the retail sector considering finance to move premises increased from 19% to 34%, as these businesses adapt to the changing dynamics within the retail space and online demand.

Meanwhile, the number of businesses using finance to launch into new segments in 2021 slightly increased on a year ago (from 17% to 19%), reflecting the trend in businesses adapting and pivoting in the new environment. Again, this was most apparent in the hospitality sector (rising from 7% in 2019 to 18% in 2020), but also in the medical sector (rising from 13% to 27%).

The research also found that online businesses were more confident about growth in the next three months, and more likely to have plans to borrow money than offline businesses. A third (34%) of businesses that operated predominantly online said they expected to grow in the next three months, compared with 20% of largely offline businesses. Plus, 61% of online businesses had plans that involved financing, compared with 55% of offline businesses.

Online businesses were found to be twice as likely to be using finance to help launch new products (16% vs 9%), pitch for major accounts/new business (12% vs 6%), or launch into new segments (17% vs 8%), as offline businesses.

Joanna Morris, Head of insight at Hitachi Capital Business Finance commented:

“Despite a bruising year for small business in the UK, confidence levels are starting to return among some sectors, not far off levels we saw before the outbreak of the pandemic. Business owners’ appetite for risk appears to be increasing, with plans being made that have been shaped by their experiences during lockdown. This flexibility and adaptability is precisely the advantage smaller businesses have over their larger competitors, and we are seeing signs this is being used in this research.

“The level to which businesses are embracing technology is a key factor in their confidence, and their plans for the next year. Confidence levels between businesses that have embraced technology and those that haven’t have been dramatically different throughout the events of 2020, and we continue to see differences with plans for 2021. The pressure for businesses to embrace technology continues to mount, as those that have already reaped the benefits of their competitive advantage. The case for investing in a business’ tech agility has never been stronger.”

Plans small businesses are making that will require a finance/borrowing money


The research was conducted by YouGov among a representative sample of 1,107 small business decision makers spanning industry sectors. Dates of the fieldwork for the research used:

Q4 2019: 7th – 17th October 2019
Q2 2020: 7th – 14th April 2020
Q4 2020: 29th September – 13th October 2020

Hitachi Capital Business Finance

About Lisa Baker, Editor 2359 Articles
Lisa Baker is the Editor of Always Finance, and writes about Business, Finance Technology and Healthcare. Lisa is also the owner of Need to See IT Publishing.