eEquity, a Nordic growth investor partnering with digitally enabled businesses, has completed a strategic investment in Voyado – a Swedish-founded Customer Experience software specialized in retail. Voyado and eEquity form a synergistic partnership, as Voyado is already a critical software provider for many of eEquity’s existing portfolio companies. eEquity is investing to help Voyado expand its platform beyond
the Nordics while maintaining exceptional customer satisfaction in its established Nordic markets.
Founded in 2005 by Johan Bäckarlin and his co-founders, Voyado has become indispensable for retailers aiming to optimize customer engagement across multiple channels – both digital and physical. Denmark has emerged as a key market, with some of the country’s most prominent consumer brands listed among the company’s customers. By offering cutting-edge CRM software and AI-driven product discovery tools
in one easy-to-use platform, Voyado holds a unique positioning in the ecosystem by capturing the entire customer journey from start to finish.
The company has experienced significant growth, with turnover increasing by over 30% last year to SEK 600 million. Voyado is EBITDA-positive on a monthly basis and projects profitability for the full year of 2024. The company recently announced the promotion of Erica Sandelin Ekelund, formerly the CFO, to CEO. With her strong financial background, Erica is well-positioned to drive the company towards its profitability targets and ensure sustained growth.
Jessica Mattsson, Partner at eEquity, will join the Voyado Board of Directors, bringing extensive expertise from both the retail sector (as a board member at Sweef Furniture) and the SaaS industry (as a board member at Mediatool). This investment underscores eEquity’s commitment to expanding its SaaS portfolio and partnering with
exceptional entrepreneurs and business leaders in the software industry.
Erica Sandelin Ekelund, CEO at Voyado, comments “We are excited to have eEquity on board as we work towards our goal of reaching one billion in revenue. Their expertise in scaling international brands will be useful for our international journey. We’re
confident in our ability to drive sustainable, profitable growth and deliver exceptional value to retailers across northern Europe”.
Jessica Mattsson, Deal Partner at eEquity, comments “Software companies have become a major focus for eEquity, with our latest fund aiming for a 50/50 split between software and consumer investments. Voyado is the perfect fit, allowing us to combine our extensive retail experience with their cutting-edge software solutions.”
For further information or media inquiries, please contact:
Jessica Mattsson, Deal Partner at eEquity
[email protected]
+46 70 796 14 01
Simon Nyström, Deal Team at eEquity
[email protected]
+46 73 992 91 97
Sara Backsell, Brand & Communications Lead at Voyado
[email protected]
+46 76 288 56 15
About Voyado:
Voyado is a SaaS company helping retail brands create hyper-relevant shopping experiences, increase customer loyalty and drive business growth. Their AI-powered customer experience cloud includes a product discovery engine with deep product knowledge to predict and respond to visitors’ intentions on e-commerce websites, and a multichannel marketing platform that offers invaluable insights and campaign tools for delivering automated and personalized shopping experiences.
Headquartered in Stockholm, Sweden, the company has more than 300 employees around Northern Europe, growing rapidly with customers around the world. For more information, visit voyado.com. Voyado makes brands easy to love.
About eEquity:
eEquity is a Nordic private equity firm investing in fast-growing, digitally enabled businesses across the Nordics and Northern Europe. Since 2010, eEquity has led investments of over EUR 400m in companies such as PriceRunner, CHIMI, Gordon, iDeal of Sweden, Aim’n, and Mediatool. eEquity’s active investment strategy is built around an entrepreneurial mindset and close partnerships with its portfolio companies. Read more about eEquity at www.eequity.se.
